Rachid attended the Vancouver College of Art and Design (VCAD) from 2009-2011, graduating with a degree in Graphic Design. Rachid quickly contributed to the success of numerous start-ups in Vancouver through various roles including front-end developer, marketing designer, and creative director.

In 2015 Rachid co-founded a small marketing and design agency, Visuallime with former colleagues that met years earlier while working together in one of Vancouvers most successful marketing teams. Visuallime quickly grew a wide base of clients from small idea-phase startups to large corporations including Toyota, Weatherbug, UCLA and Tommy Gun's Barbershop.

In 2019 Rachid’s passion to continue learning new technologies lead him to relocate to Silicon Valley to further develop his career and expand his skills as a designer.