I must admit that I am borderline obsessed with Nike shoes. My collection of Nike Dunks is currently sitting at around 40 pairs... limited only by my wallet. So as a personal project of passion, I updated an existing annual report for the Nike brand. Successfully blending the written information and statistical data, with a creative theme that would relate to the brands consumer was pertinent to crafting a visually pleasing yet informative document.
Front Cover
Designed to look just like the outside of a standard Nike shoebox from that specific year of he annual report (2009).
Table of Contents
The main sections of the annual report are styled to mimic the shoe size label from the outside of the shoebox. The section descriptions are placed where the shoe colour/description would be on a real shoebox label.
Statistical Data
The colour theme from the shoebox is carried over to the charts and data.